Tourism Marketing Programme

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Tourism Marketing as a career

No business can thrive without its most important asset, its customers. Simply put, no customers means no income, and no income means no business. Marketing is the act of making people aware of a specific product or service being offered. A large amount of data is analysed in the process to make sure that the right people find your product. In the context of tourism, this could mean  you want people to know about anything you might be selling. from holiday packages, flight specials, travel discounts and much more.

These days, most marketing is done digitally by making use of search engines or social media platforms. There are countless techniques which are use to improve the likelihood of being visible to those who would be most likely to buy from your business. As technology evolves and improves, so do the techniques used to acquire new customers.

Marketing is a fast paced and often stressful environment to work in as a result of the constant change and adaptation you need to make in order to succeed. If you enjoy the idea of constantly learning new things, a career in tourism marketing offers you a unique opportunity, to gather new knowledge on an almost daily basis, if you choose to do so.

Key responsibilities in a marketing career

Starting out on your Tourism Marketing career, you will most likely be employed as a Junior Marketing Assistant or Marketing Administrator. These roles have a wide range of responsibilities which they can be accountable for, however, the specific tasks you may hand will be determined by your employer. 

The following is a list of things common to most marketing positions. Regardless of the company you decide to work for, you can expect to handle this type of work on a day-to-day basis.

Conduct Market Research
Marketing Administrators are responsible for collecting market research, such as current trends the needs and desires of consumers. This allows the them to create a target audience and build campaigns and promotions aimed at this group of customers. 

Some Marketing Administrators will gather data themselves by analysing business reports and conducting surveys or focus groups, while others will have a team to gather this information for them, allowing them to focus solely on interpreting the data. They may also be responsible for compiling detailed reports based on their findings and presenting the information to upper management.

Implement Marketing Strategies
Planning, testing and implementing new marketing strategies is another large part of the Marketing Administrator’s job. This may include creating or changing brand images, reaching out to a new target audience and creating a budget to cover all necessary expenses. 

Advertising campaigns may be required for multiple types of channels such as, online advertising, print ads, radio and television commercials. Because of this, Marketing Administrators must tailor their approaches for each channel. Whereas some will be the sole creator of these strategies, others may work with a team or supervise staff on these projects.

Communicate Brand Virtues
Marketing Administrators are responsible with communicating with a variety of people every day. This may include staff, management, vendors, media, and customers. Their communications will vary, but generally they are tasked with supplying information and promoting a positive public image. This may be done in person, by email, over the phone or in marketing materials they create. They  must be able to communicate professionally and effectively both verbally and in writing.

Getting Started

Getting the right education is crucial for a career in marketing. Because the industry moves at such a fast pace, you need to understand all of the fundamental principles you’ll be making use of. The technical terms used in marketing are almost a language all on their own. For this reason, it’s important to know what certain terms mean and how they relate to other technical aspects of the work.

The courses we offer are designed to give you the critical knowledge to start your career the right way. If you would like more information about the programme, or wish to consider studying with us, simply contact us or complete the form on this page to request a call back, and we’ll get in touch with you as soon as possible. We look forward to hearing from you.

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